Photoshoot, editorial & headshot styling
a polished and cohesive look for your shoot.
Whether you’re updating professional headshots, refreshing your personal brand, shooting new website content, producing a campaign, or creating an editorial, what you wear plays a huge role in how the final images come together.
I take care of the wardrobe side from start to finish, creating looks that feel intentional, photograph beautifully, and actually feel like you.
Available for men and women in New York City, Manhattan, and surrounding areas, as well as any location virtually.
Great photos start before you get in front of the camera
You can have the photographer, location, hair, makeup, and creative direction completely dialed in, but if the wardrobe isn’t right, the whole shoot can feel a little off. That doesn’t mean everything needs to be dramatic or overly styled.
It means thinking about how colors photograph, how pieces fit and move, what works with the location and backdrop, how each outfit relates to the next, and whether the wardrobe actually supports the story you’re trying to tell. I handle those details so you can show up knowing the wardrobe is taken care of.
Who the photoshoot styling for
This service is a great fit if you’re planning:
Professional or corporate headshots
Personal branding photography
Website or social media content
Business rebrands
Editorial shoots
Lookbooks and catalogs
Marketing campaigns
Product or commercial photography
Founder or team photography
Press and media photos
Whether you need one strong headshot look or wardrobe direction for an entire campaign, the styling is customized around the shoot, brand, and people involved.
What’s Included
01
Styling Consultation + Creative Direction
We start by talking through the purpose of the shoot, where the images will be used, your brand, audience, location, creative direction, and how you want the final photos to feel.
If you already have a photographer, mood board, brand guidelines, or shot list, great. I’ll use those to make sure the wardrobe supports the larger vision. If you’re still figuring it out, I can help establish the direction from the wardrobe side.
02
Wardrobe Planning + Outfit Selection
I’ll create a cohesive wardrobe direction for the shoot and determine what each look needs to accomplish. We may work with pieces you already own, source something new, or combine the two.
Everything is considered as part of the bigger picture, including color, fit, texture, proportion, layering, accessories, location, and how each outfit will photograph.
03
Shopping + Sourcing
If new pieces are needed, I’ll source clothing, shoes, accessories, and finishing details based on your style, brand, budget, and shoot objectives.
Instead of sending you out to shop without a plan, every piece is chosen with a specific look and purpose in mind.
04
Your personalized virtual closet
Before the shoot, you’ll receive a digital lookbook outlining your complete outfits so there’s no guessing the morning of.
You’ll know exactly what goes together, which accessories belong with each look, and what needs to come with you to set.
05
On-Set Styling Support
For shoots that need it, I’m there on set to manage wardrobe, make adjustments, watch how everything is photographing, and keep each look polished throughout the day.
That may mean changing proportions, adjusting accessories, steaming clothing, troubleshooting fit, or making a quick call when something just isn’t working on camera. The goal is to make sure every detail stays intentional while you focus on the shoot itself.
"I hired Chelsea for photoshoot styling for my business's rebrand. I adored working with her! We collaborated wonderfully, and the photos turned out amazing. Outside of the photoshoot styling, she helped me feel comfortable in my skin and confident in my clothes. I have received so many compliments on my updated wardrobe, and I truly feel like it reflects who I am. I can’t wait to work together again!"
— Tana
how it works
01 Define the vision
02 Build the Looks
03 Prep for stood day
04 Bring it to life
I create the wardrobe direction, pull from what you already own, and source additional pieces when needed.
We talk through your brand, goals, audience, shot list, location, and how you want the images to feel.
If on-set support is included, I’ll manage the wardrobe and make adjustments throughout the shoot to keep every look working on camera.
Your outfits are finalized and organized into a digital lookbook so everyone knows exactly what’s being worn and when.
Investment
Starting at $2,100
Pricing varies depending on the scope of the project, number of looks, sourcing needs, shoot duration, number of people being styled, and whether on-set styling support is needed.
Each project is customized based on what the shoot actually requires.
Looking for Styling Beyond the Shoot?
Recommended Service: Wardrobe Styling
If the photoshoot is making you realize your everyday wardrobe could use some attention too, Wardrobe Styling takes a deeper look at what you already own.
We’ll edit your closet, create complete outfits, identify what’s missing, and build a wardrobe that works beyond shoot day.
Frequently Asked Questions
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Yes. Headshot styling can be as simple or involved as the shoot requires. I’ll help choose clothing, colors, layers, and accessories that photograph well while still feeling appropriate for your industry, personality, and personal brand.
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Yes. Personal branding styling is a big part of this service.
We’ll create a wardrobe direction that works with your visual brand, website, content needs, and overall creative direction so the final images feel cohesive rather than like a collection of unrelated outfits.
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Absolutely.
We can start with your existing wardrobe and identify the strongest pieces for the shoot. If there are gaps, I’ll source additional items to complete the looks.
You don’t need to buy an entirely new wardrobe just because you’re having photos taken.
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Yes.
I’m happy to collaborate with your photographer and other members of the creative team to make sure the wardrobe works with the location, lighting, shot list, and overall direction of the shoot.
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Yes. On-set wardrobe support can be included depending on the project.
I’ll help manage outfit changes, make styling adjustments, watch how clothing is photographing, and handle the little details that are very easy to miss when you’re the person standing in front of the camera.
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Yes. Good Lines works with individuals, entrepreneurs, creative teams, and companies, and the scope can be customized based on the number of people and looks needed.
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The earlier, the better, especially if shopping or sourcing is involved.
I recommend reaching out once your shoot date and general creative direction are confirmed so there’s enough time to plan, source, fit, and finalize everything without rushing.
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Good Lines is based in New York City, but styling outside NYC may be available depending on the location and project. Additional travel fees may apply.
